Must A Wannabe Influencer Friend Cease Using Me for Material?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I might be no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend helping her make content.

I’m grateful that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or posted for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who pull off that style of casual, DIY content creation.

Creating content is my interpretation of living actively: observing the details, posting them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, giving her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the work we make together can achieve: an opening. I know not all people likes being on camera, but often spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions support one another in small ways. My assumption was filming a clip now and then would be enjoyable for Beth. Innovation thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I value Beth’s friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still respecting hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. With the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is content. She must to respect her friend's personal space.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It’s nice she has helped Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some real memories, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Melissa Randall
Melissa Randall

Elena Voss is an energy analyst and writer focusing on renewable solutions.